Born and raised in Southern California, Jen earned her B.A. in Psychology from UCLA and explored many passions early in her career—from counseling teens in foster care to diving into business and entrepreneurship.

Combining their retail and management experience with her love of travel, Jen and her husband, Michael, opened a travel store on South Lake Avenue in Pasadena in 1996. During that time, Jen juggled two jobs—managing a retail chain for the benefits and flexibility while running their store on her days off.

After the birth of their daughter, Lexi, the long hours and seven-day workweeks became unsustainable, and the couple made the difficult decision to close their store and return to traditional employment. Soon after, Jen began her nearly two-decade career at The Walt Disney Company, where she developed, launched, and managed product across multiple categories for both Disney Store and DisneyStore.com. From overseas production to drop-shipping directly to consumers, Jen grew product sales through every major channel of retail.

During the pandemic, Jen built a successful portfolio of rental properties in the Midwest, which gave her the freedom to leave Disney and pursue her true passions. After mentoring new real estate investors, she discovered her calling in coaching and consulting—helping clients move from feeling trapped and overwhelmed to confident and in control, with a clear, step-by-step roadmap to their goals.

Today, you can tap into the same systems thinking and best practices that fueled Disney’s success—without the corporate chaos. I’ll help you streamline your business, grow your profits, and finally get your time back.

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